Prior to our wedding we went to various locations like Wal-Mart and college campuses and held 50/50 raffles. We sold tickets for $1 a piece or 6 for $5 or 10 for $8. We would then give away 1/2 the money to the winner and keep the rest.
It wasn't false advertising, we clearly stated it was a 50/50 raffle and didn't specify where the other half of the money would go to.
But if people asked we would tell the truth and say, "Us". Most people just laughed like that was perposterous and bought tickets anyway. We made over $3000 towards our wedding and honeymoon.